Hey, I'm so excited to have you here!
I'm Caitlin, the founder of Ember & Co — a design studio that specializes in professional brand and website design for small business owners who want to show up in big ways — without feeling "salesy" or insincere.
Let's talk about your spark of genius and why it's time to dress it to the nines.
Your Spark of Genius: A Love Story
What you bring to the world is significant — and profoundly needed. You've realized this. You are intentional, driven, and smart. You know that dream customers are looking for someone that they can know, like, and trust — and you want to be the business they turn to.
You're mindful. You want to lead your life with value and give more than you take. You care deeply about what you're bringing into the world, and you know it's not enough to have a "pretty" brand.
Your spark of genius won't be fanned into flame by "pretty".
You need a brand identity system that is authentic, strategic, and revenue-generating.
You don't have to spend a million dollars to craft a brand that makes you look and feel like a million bucks. You don’t have to be someone you’re not. And you DON’T have to be perfect. I promise.
Signs that we were meant for each other:
You have a clear vision for your spark of genius.
You're not just playing around. This isn't a hobby. You're serious about making a difference, you know where you want to take your business, and you're ready to make it happen. You're a pro at what you do, and you're ready to partner with a branding pro to meaningfully bring that vision into reality. You're playing for keeps.
You want more than "pretty." You want purpose.
You're not here to get a "pretty" logo thrown together. You're not looking for cheap and fast. You're ready to invest in a brand that is intentionally and professionally crafted for you, and tailored to your unique business goals, purpose, and vision. You want a brand identity that will grow with you.
You are ready to work collaboratively.
We focus on you and your goals – which means that you will play an irreplaceable role in our work together. Our expertise in design and user experience will be leveraged to guide you through a strategic and down-to-earth design process that is infused with clarity and authenticity. We know we are better, together.
"I'm actually not positive that Caitlin isn't a mind reader because she understood my vision for my brand so thoroughly...I felt so at ease knowing she had my back and my best intentions at heart throughout this whole process."
— Sara Martin, Founder of SMM Health & Wellness
80% of consumers say that authenticity is the most influential factor in their decision to become a follower of a brand.
Isn't that a relief? It means that you don't have to become someone you're not in order to find success. It means that you have one job: to be wholeheartedly and passionately YOU. That's it. Continue to cultivate a business that speaks to your purpose and values with authenticity.