Unlocking A Joy-Filled Business With Brand Consistency

This blog post was written for Mindy Altermatt, one of my dearest clients. Mindy is a creative strategist who helps service-based entrepreneurs to attract clients they love by doing exactly what they were meant to do, the way they were meant to do it. She’s an absolute joy.

I’ve given you a preview of the post below, but make sure you follow the link at the bottom of the post to get to the good stuff — and the link to a free resource I created especially for this post!


There is so much that goes into building a strong, joy-filled business.

You aren’t here on accident. Not a chance. You worked hard to get here.

It’s involved more than a few late nights, early mornings, victories, and tears (yep, I’ve been there, too). It’s been a wild ride, but at the end of the day, you’ve created something really special. Celebrate that!

There are lots of things that you can do to make owning your own business that much sweeter, and you’re taking it one step at a time.

However, there is also more than one way to make it extra hard on yourself, too.

One surefire way to increase the sleepless nights? Confuse the heck out of your customers with inconsistent branding.

Branding is more than just a pretty logo.

Sure, we all love having a pretty logo to showcase on our marketing materials. As a brand designer, I’ve made it my life’s mission to bring more beauty into the world through my work. However, your brand goes well beyond your logo. It’s the colors you use, the way you write, and your expression in photographs. It’s how you tell your story and the way you share information.

And the more consistent it is, the more magnetic it is.

Nobody wants to put their fate in the hands of a wishy-washy friend.

Have you ever had a friend who changed their opinions with the weather? Who never failed to flake on you at the first glimpse of a more exciting alternative? They were your best friend yesterday, but now you’re hearing a different story from mutual friends and it’s left you hurt, and confused.

Now, when they show up, you feel a pang of anxiety because you have NO idea what your interactions are going to be like, or how they actually feel about you. They may be the nicest (or most talented, or most knowledgeable…) person in the room, but they’re the last person you’d count on to come through for you when it matters.

When your branding is all over the place, you’re filling the heart of your dream customers with the same uncertainty and doubt.

“Are they who they say they are? Can I count on them? Will they follow-through with what they promise?”

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