Authentic Visual Branding

Great question! Ember & Co follows a signature process aimed at reducing overwhelm and creating exceptional and authentic final designs.

You can read more about our brand design process here. 

When you browse the internet, you’ll notice a vast array of price points for logo and brand design. Why is that?

Well, most obvious is the level of experience and expertise. Brand identity design is a challenging, highly creative, and deeply important process. Your business is precious to you, and its success (or failure) can hinge on a properly executed brand that truly resonates with your dream clientele. That expertise is hard-won and worth investing in  — believe me.

Some designers are also better than others at gauging the time and energy that goes into each project — or are willing to commit more of themselves to a project than others are.

If someone is charging you pennies for a logo design, it’s likely that they’re either:

• Not very experienced
• Don’t have confidence in the quality of their work
• Work from another country that has a much, much lower cost of living
• Use inexpensive stock graphics for your logo mark (instead of creating a custom mark for you)
• AND/OR take on lots of projects at once and spend minimal time/energy on each project

If you’re going to invest in your business, it’s worth spending a few extra dollars to partner with someone who has the necessary skills, expertise, creativity, and attention to dedicate to you and your business goals.

A logo (short for logotype) is a graphic mark or symbol that is used to promote instant recognition of your brand. Think of it as your signature— how people recognize something as yours. Your logo should be simple, memorable, and timeless. Despite their visual simplicity, logos are one of the most difficult design elements to perfect. Your logo is one element of your overall brand identity.

Your brand identity is the visual expression of your brand: your logo, color palette, font palette, imagery, website, stationery, brand guideline, etc. This is what we will work on together. Think of it as your clothing, how you present yourself visually to those you meet.

Your brand, as a whole, is how you are perceived by others. As Marty Neumeier has said, your brand is “a person’s gut feeling about [your] product, service, or organization.” It’s your brand voice, your values, how you speak about yourself and your customers. It’s how someone feels about you after they’ve interacted with you. Your visual brand identity works to reinforce the impression you’d like to leave on your ideal clientele.

I used to offer this service, but I’ve found that it’s really challenging to give you a well-rounded brand presence without giving thought to color palette, font selection, or how your logo will be used within the greater context of your brand.

If you are an established business with an existing color palette, I may be able to work within your existing brand identity to craft an updated logo. This will be assessed on a case-by-case basis.

Ember & Co provides virtually every file type you could ever need.

You will receive your primary (main) logo + all alternate marks and logo variations in full color, black, and white (in Pantone, CMYK, and RGB color modes). These files will be saved in multiple file formats, including:

• PNG: An image file with a transparent background (perfect for web use)
• JPG: An image file with a white background (perfect for simple use cases)
• SVG: A vector image file with a transparent background. It's infinitely scalable (meaning you can make it as big or small as you'd like and it'll always be crisp and clean). These are perfect for web use.
• EPS or AI: A vector image file with a transparent background. It's infinitely scalable (meaning you can make it as big or small as you'd like and it'll always be crisp and clean). These are perfect for print use.

You'll also receive a one-page brand board and multi-page style guide that gives you everything you need to know about your brand elements and how to pull it all together.

For most projects, 50% will be due at the beginning of the project (when you sign the contract), and 50% at the end.

If you’re booking your project more than a month ahead of time, 35% will be due at contract signing, 35% will be due at the start of the project, and 30% will be due upon project completion.