4 Tips to Find Your Brand Voice (so You Can Write Your Own Content)

This is a guest post by Allison Barnett, a wonderful copywriter who I met when I was presented with the Premier WordPress Web Designer Award a couple of months ago. I absolutely love hiring copywriters to provide valuable content on brand messaging, brand voice, and how to write more effectively as a small business owner. As much as I adore a beautiful website design, it won’t get you very far without strategic copy. Read on to learn how to find …

Read More4 Tips to Find Your Brand Voice (so You Can Write Your Own Content)

Social Media for Small Businesses

Lessons Learned: Social Media for Small Businesses

This guest post comes from the wonderful Casey Watson. I’ve known her husband since high school and actually had the opportunity to help him with his branding/website for Fiscal Fluency a while back. So fun! When I found out Casey was a talented copywriter (who is familiar with the Storybrand marketing framework), I knew I had to hire her write a couple of posts for the Ember & Co community. You’re going to love her! You can check out her …

Read MoreLessons Learned: Social Media for Small Businesses

Unlocking A Joy-Filled Business With Brand Consistency

This blog post was written for Mindy Altermatt, one of my dearest clients. Mindy is a creative strategist who helps service-based entrepreneurs to attract clients they love by doing exactly what they were meant to do, the way they were meant to do it. She’s an absolute joy. I’ve given you a preview of the post below, but make sure you follow the link at the bottom of the post to get to the good stuff – and the link …

Read MoreUnlocking A Joy-Filled Business With Brand Consistency

Identifying Your Ideal Client

The Stress-Free Method To Identifying Your Ideal Client

Raise your hand if you’re a small business owner who feels like you’ve been trying to do it all lately ✋ Yep, I’ve been there, too. You and I wear a lot of different hats on a daily basis and it can be overwhelming trying to keep your biz afloat while building a foundation that can last. One of my favorite things about working for myself is the opportunity I’ve had to meet like-minded business owners who totally get the …

Read MoreThe Stress-Free Method To Identifying Your Ideal Client

Pantone Color Matching System for Small Business Branding Logo Design

#TipTuesday: What is the Pantone Color Matching System and why should I care?

Hey! Can I get real nerdy on your for a sec? #itsbecauseiloveyou #ipromise Are you a small business owner who gets your logo/branding regularly printed, embroidered, or otherwise reproduced? Are you ever frustrated by the lack of color accuracy or confused as to how you can assure that the colors match next time? Pantone Color Matching System is here to save the day! Here’s why it rocks:

The Power of Authenticity in Business

What’s your SUPERPOWER? The life-giving power of authenticity in business.

Do you know your superpower(s)? Anyone who knows me knows that I am borderline obsessed with personality profiling, quizzes, and knowing your Myers Briggs. In fact, my runner-up career choice to graphic design was counseling/psychology because I am such a huge believer in the power of authenticity, knowing yourself, and learning to stand in (and celebrate) your natural strengths. Authenticity matters. I am a firm believer that you can harness your authentic strengths to build a business and life that …

Read MoreWhat’s your SUPERPOWER? The life-giving power of authenticity in business.