4 Tips to Find Your Brand Voice (so You Can Write Your Own Content)

This is a guest post by Allison Barnett, a wonderful copywriter who I met when I was presented with the Premier WordPress Web Designer Award a couple of months ago. I absolutely love hiring copywriters to provide valuable content on brand messaging, brand voice, and how to write more effectively as a small business owner. As much as I adore a beautiful website design, it won’t get you very far without strategic copy. Read on to learn how to find …

Read More

Unlocking A Joy-Filled Business With Brand Consistency

This blog post was written for Mindy Altermatt, one of my dearest clients. Mindy is a creative strategist who helps service-based entrepreneurs to attract clients they love by doing exactly what they were meant to do, the way they were meant to do it. She’s an absolute joy. I’ve given you a preview of the post below, but make sure you follow the link at the bottom of the post to get to the good stuff – and the link …

Read More

Your Guide to Logo File Types, JPG PNG AI EPS Pantone CMYK RGB

Your Comprehensive Guide to Logo File Types

Y’all, I have a really exciting resource to share with you today. Seriously, this is gold. A couple of weeks ago I introduced you to Morgan Stapp. She is an ABSOLUTE gem and a super talented fellow designer. I am so thankful to have met her, and cannot emphasize enough how valuable it is to have a tribe/community of like-minded humans to support and collaborate with. My advice for you today: Find your Morgan. 😉 Now, without further ado, Morgan …

Read More

Identifying Your Ideal Client

The Stress-Free Method To Identifying Your Ideal Client

Raise your hand if you’re a small business owner who feels like you’ve been trying to do it all lately ✋ Yep, I’ve been there, too. You and I wear a lot of different hats on a daily basis and it can be overwhelming trying to keep your biz afloat while building a foundation that can last. One of my favorite things about working for myself is the opportunity I’ve had to meet like-minded business owners who totally get the …

Read More

Pantone Color Matching System for Small Business Branding Logo Design

#TipTuesday: What is the Pantone Color Matching System and why should I care?

Hey! Can I get real nerdy on your for a sec? #itsbecauseiloveyou #ipromise Are you a small business owner who gets your logo/branding regularly printed, embroidered, or otherwise reproduced? Are you ever frustrated by the lack of color accuracy or confused as to how you can assure that the colors match next time? Pantone Color Matching System is here to save the day! Here’s why it rocks:

Personal Branding Photoshoot with Kira Whitney Photography | Caitlin Thompson of Ember & Co Design Studio

Featured on Kira-Whitney.com: Ember & Co Branded Photoshoot

If any of you have seen my last professional photoshoot, you know that I’ve been long overdue for a update. Not because the photos were anything less than perfection (Kira did those, too, and she is an amazing photographer) — but because I’ve changed my look so much over the last few years! Just look at that hair! Something that I love about being in a creative field is the way that it soaks into every aspect of your life. …

Read More

Free Download Guide to Logo Design

Logo Design for the Non-Designer [FREE Logo Design Checklist]

How do you successfully hire someone to do something that isn’t within your zone of genius? Especially when you have no idea what to look for? My boyfriend and I recently experienced this when we hired contractors for a home renovation project. We knew enough to know that we needed help. However, once we started looking at contractor portfolios, we realized that we knew what we thought looked nice, but we had NO idea who was more trustworthy or proficient …

Read More

The Power of Authenticity in Business

What’s your SUPERPOWER? The life-giving power of authenticity in business.

Do you know your superpower(s)? Anyone who knows me knows that I am borderline obsessed with personality profiling, quizzes, and knowing your Myers Briggs. In fact, my runner-up career choice to graphic design was counseling/psychology because I am such a huge believer in the power of authenticity, knowing yourself, and learning to stand in (and celebrate) your natural strengths. Authenticity matters. I am a firm believer that you can harness your authentic strengths to build a business and life that …

Read More

Artwork for "The Wolf You Feed" Native American Proverb by Phil Barber

Five Ways to Conquer New Business Paralysis

You’ve made the decision — you want to start your own business. How exciting! You feel the warmth of inspiration, that small ember within you that glows with hope. You can already feel that newfound sense of freedom: to set your own course, be your own boss, make your own rules, and make money doing what you’re passionate about.

There’s only one problem: you’re also, quite suddenly, befallen with an undeniable terror.

 

There it is, creeping on you, tucked in the darkness behind your excitement. Are you the only one who has felt this way? Is this murky fear of failure here to save you from utter disaster? Maybe it’s onto something. Well, yes…and no.

Read More