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The Ember & Co Blog

practical design Advice + encouragement for small businesses

October 29, 2020
4 Tips to Find Your Brand Voice (so You Can Write Your Own Content)

This is a guest post by Allison Barnett, a wonderful copywriter who I met when I was presented with the Premier WordPress Web Designer Award a couple of months ago. I absolutely love hiring copywriters to provide valuable content on brand messaging, brand voice, and how to write more effectively as a small business owner. […]

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April 26, 2019
How to Show up More Authentically in your Brand Photos

The more I've explored who I really am and how I show up in my business, the more I realized that my "brand" is actually less about being a "hip creative" and more about being a calm and steadfast source of encouragement. This totally shifted how I approached my last brand photoshoot. Here's why.

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February 1, 2019
Unlocking A Joy-Filled Business With Brand Consistency

There is so much that goes into building a strong, joy-filled business. You aren’t here on accident. Not a chance. You’ve worked hard to get here.  It’s involved more than a few late nights, early mornings, victories, and tears (yep, I’ve been there, too). It’s been a wild ride, but at the end of the […]

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March 2, 2018
Your Comprehensive Guide to Logo File Types

Y'all, I have a really exciting resource to share with you today. Seriously, this is gold. A couple of weeks ago I introduced you to Morgan Stapp. She is an ABSOLUTE gem and a super talented fellow designer. I am so thankful to have met her, and cannot emphasize enough how valuable it is to […]

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February 16, 2018
The Stress-Free Method To Identifying Your Ideal Client

Raise your hand if you're a small business owner who feels like you've been trying to do it all lately ✋ Yep, I've been there, too. You and I wear a lot of different hats on a daily basis and it can be overwhelming trying to keep your biz afloat while building a foundation that […]

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January 9, 2018
#TipTuesday: What is the Pantone Color Matching System and why should I care?

Hey! Can I get real nerdy on your for a sec? #itsbecauseiloveyou #ipromise Are you a small business owner who gets your logo/branding regularly printed, embroidered, or otherwise reproduced? Are you ever frustrated by the lack of color accuracy or confused as to how you can assure that the colors match next time? Pantone Color […]

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September 25, 2017
Featured on Kira-Whitney.com: Ember & Co Branded Photoshoot

If any of you have seen my last professional photoshoot, you know that I've been long overdue for a update. Not because the photos were anything less than perfection (Kira did those, too, and she is an amazing photographer) — but because I've changed my look so much over the last few years! Just look […]

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September 15, 2017
Logo Design for the Non-Designer [FREE Logo Design Checklist]

How do you successfully hire someone to do something that isn't within your zone of genius? Especially when you have no idea what to look for? My boyfriend and I recently experienced this when we hired contractors for a home renovation project. We knew enough to know that we needed help. However, once we started […]

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July 5, 2017
What's your SUPERPOWER? The life-giving power of authenticity in business.

Do you know your superpower(s)? Anyone who knows me knows that I am borderline obsessed with personality profiling, quizzes, and knowing your Myers Briggs. In fact, my runner-up career choice to graphic design was counseling/psychology because I am such a huge believer in the power of authenticity, knowing yourself, and learning to stand in (and […]

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May 19, 2017
Five Ways to Conquer New Business Paralysis

You've made the decision — you want to start your own business. How exciting! You feel the warmth of inspiration, that small ember within you that glows with hope. You can already feel that newfound sense of freedom: to set your own course, be your own boss, make your own rules, and make money doing […]

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Caitlin Shannon, Founder of Ember & Co Website Design Studio

Hey, friend.

I’M CAITLIN, YOUR DESIGNER & BRAND ADVOCATE.

Let’s take your profits and professionalism to the next level…in a way that is authentic, practical, and sustainable.

The most successful (and sane) brand marketing is authentic and infused with purpose. I’m here to uncover your natural superpowers and showcase them.

It's time to bring calm, clarity, and joy to your marketing efforts.

Meet CAitlin

My Favorite Resources:

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