Planning for Success: Simplify Your Client Intake Process with Acuity

June 6, 2018June 6, 2018

Have you ever found yourself spending what feels like 2,000 hours emailing clients back and forth to discuss schedules for meetings or consultations? Yep, I feel you. It wasn’t long after I took my design business full time that I began experiencing inbox overwhelm. I felt like I was constantly getting bombarded with emails, and it was especially frustrating when it was simply a back-and-forth about meeting times. It was keeping me from focusing on my most valuable work, and …

Which Website Platform is Best for Me? WordPress vs. Squarespace vs. ShowIt

May 21, 2018March 7, 2018

So, you’re thinking about building out a new website…exciting! And now it’s time for you to consider a host, a domain, a website platform…Wordpress vs. Squarespace vs. ShowIt — it can be a little overwhelming! Especially if you’re new to a lot of this. But it’s worth it! Having a strong website presence can do amazing things for your business. It will build your businesses’ reputation, increase brand credibility/professionalism, and give you an incredibly personal, strategic platform to connect with …

Your Comprehensive Guide to Logo File Types

May 21, 2018March 2, 2018

Y’all, I have a really exciting resource to share with you today. Seriously, this is gold. A couple of weeks ago I introduced you to Morgan Stapp. She is an ABSOLUTE gem and a super talented fellow designer. I am so thankful to have met her, and cannot emphasize enough how valuable it is to have a tribe/community of like-minded humans to support and collaborate with. My advice for you today: Find your Morgan. 😉 Now, without further ado, Morgan …

The Stress-Free Method To Identifying Your Ideal Client

May 21, 2018February 16, 2018

Raise your hand if you’re a small business owner who feels like you’ve been trying to do it all lately ✋ Yep, I’ve been there, too. You and I wear a lot of different hats on a daily basis and it can be overwhelming trying to keep your biz afloat while building a foundation that can last. One of my favorite things about working for myself is the opportunity I’ve had to meet like-minded business owners who totally get the …

#TipTuesday: What is the Pantone Color Matching System and why should I care? ??

May 21, 2018January 9, 2018

Hey! Can I get real nerdy on your for a sec? #itsbecauseiloveyou #ipromise Are you a small business owner who gets your logo/branding regularly printed, embroidered, or otherwise reproduced? Are you ever frustrated by the lack of color accuracy or confused as to how you can assure that the colors match next time? Pantone Color Matching System is here to save the day! Here’s why it rocks:

One of my new FAVORITE websites for Creative (Introverted) Lady Bosses + My Interview!

April 17, 2018November 16, 2017

Caitlin, here. FUN NEWS! I recently had the pleasure of being interviewed by Stacy Carosa of The Natural Wanderer, a website/online community with a mission to help soulful, creative business owners (like you and I) become, discover, celebrate, and LOVE our best self — in business and in life. ➡ Read the Interview Now: Soul Talk Interview: Caitlin Thompson During the interview, I found myself really connecting with Stacy’s mission and the heart of The Natural Wanderer. Their IG (@@thenaturalwanderer) …

Logo Design for the Non-Designer [FREE Logo Design Checklist]

May 21, 2018September 15, 2017

How do you successfully hire someone to do something that isn’t within your zone of genius? Especially when you have no idea what to look for? My boyfriend and I recently experienced this when we hired contractors for a home renovation project. We knew enough to know that we needed help. However, once we started looking at contractor portfolios, we realized that we knew what we thought looked nice, but we had NO idea who was more trustworthy or proficient …

What’s your SUPERPOWER? The life-giving power of authenticity in business.

May 8, 2018July 5, 2017

Do you know your superpower(s)? Anyone who knows me knows that I am borderline obsessed with personality profiling, quizzes, and knowing your Myers Briggs. In fact, my runner-up career choice to graphic design was counseling/psychology because I am such a huge believer in the power of authenticity, knowing yourself, and learning to stand in (and celebrate) your natural strengths. Authenticity matters. I am a firm believer that you can harness your authentic strengths to build a business and life that …

8 Reasons You Should be Using Dubsado® [Review + 20% off!]

May 21, 2018June 1, 2017

Struggling to give your clients the experience they desire and keep your sanity intact?

Oh, I hear you. Starting your own business can be overwhelming. While I had the opportunity to start Ember & Co as a side gig alongside a stable, corporate job (thus alleviating financial pressure to “get it right” immediately), it’s taken me many years and much trial and error to find a rhythm that works for me. I’ve tried out countless programs and apps that promise to help automate client management and invoicing, and while some of them definitely have (I used Wave App for years and liked it), I have to confess…I have a new love. Here’s my official Dubsado review!

Five Ways to Conquer New Business Paralysis

May 8, 2018May 19, 2017

You’ve made the decision — you want to start your own business. How exciting! You feel the warmth of inspiration, that small ember within you that glows with hope. You can already feel that newfound sense of freedom: to set your own course, be your own boss, make your own rules, and make money doing what you’re passionate about.

There’s only one problem: you’re also, quite suddenly, befallen with an undeniable terror.

There it is, creeping on you, tucked in the darkness behind your excitement. Are you the only one who has felt this way? Is this murky fear of failure here to save you from utter disaster? Maybe it’s onto something. Well, yes…and no.