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The Ember & Co Blog

practical design Advice + encouragement for small businesses

May 3, 2019
5 Tips for Writing Effective Website Copy

These "rules" for effective website copy will teach you how to market your business in a way that feels GOOD — to you and to your dream customers.

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April 26, 2019
How to Show up More Authentically in your Brand Photos

The more I've explored who I really am and how I show up in my business, the more I realized that my "brand" is actually less about being a "hip creative" and more about being a calm and steadfast source of encouragement. This totally shifted how I approached my last brand photoshoot. Here's why.

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April 11, 2019
Magnetic Sincerity: A Reflection on Two Years of Business & Not Fitting In

How burnout, external success, the enneagram, and the death of a friend changed my perspective on what it means to show up in life and business.

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February 1, 2019
Unlocking A Joy-Filled Business With Brand Consistency

There is so much that goes into building a strong, joy-filled business. You aren’t here on accident. Not a chance. You’ve worked hard to get here.  It’s involved more than a few late nights, early mornings, victories, and tears (yep, I’ve been there, too). It’s been a wild ride, but at the end of the […]

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January 14, 2019
Crying over a glass of warm champagne: embracing burnout and making the most of it

I sat down in my new office in our new house with a hot cup of coffee and some gluten-free cookies and...sighed. A deep, wordless, defeated sigh. Because I wasn't feeling at all how I wanted to feel. I felt...sad. Tired. Overwhelmed before I had even clicked into my inbox. And incredibly ashamed.

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September 10, 2018
10 Best Apps for Creative Business Owners

Ever feel like your business is running you, rather than the other way around? I want to share more about my journey from business burnout to business balance — Let's jump into my list of the 10 best apps for creative business owners!

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June 6, 2018
Planning for Success: Simplify Your Client Intake Process with Acuity

Have you ever found yourself spending what feels like 2,000 hours emailing clients back and forth to discuss schedules for meetings or consultations? Yep, I feel you. It wasn't long after I took my design business full time that I began experiencing inbox overwhelm. I felt like I was constantly getting bombarded with emails, and […]

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March 7, 2018
Which Website Platform is Best for Me? WordPress vs. Squarespace vs. ShowIt

So, you're thinking about building out a new website...exciting! And now it's time for you to consider a host, a domain, a website platform...Wordpress vs. Squarespace vs. ShowIt -- it can be a little overwhelming! Especially if you're new to a lot of this. But it's worth it! Having a strong website presence can do […]

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February 16, 2018
The Stress-Free Method To Identifying Your Ideal Client

Raise your hand if you're a small business owner who feels like you've been trying to do it all lately ✋ Yep, I've been there, too. You and I wear a lot of different hats on a daily basis and it can be overwhelming trying to keep your biz afloat while building a foundation that […]

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January 9, 2018
#TipTuesday: What is the Pantone Color Matching System and why should I care?

Hey! Can I get real nerdy on your for a sec? #itsbecauseiloveyou #ipromise Are you a small business owner who gets your logo/branding regularly printed, embroidered, or otherwise reproduced? Are you ever frustrated by the lack of color accuracy or confused as to how you can assure that the colors match next time? Pantone Color […]

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Caitlin Shannon, Founder of Ember & Co Website Design Studio

Hey, friend.

I’M CAITLIN, YOUR DESIGNER & BRAND ADVOCATE.

Let’s take your profits and professionalism to the next level…in a way that is authentic, practical, and sustainable.

The most successful (and sane) brand marketing is authentic and infused with purpose. I’m here to uncover your natural superpowers and showcase them.

It's time to bring calm, clarity, and joy to your marketing efforts.

Meet CAitlin

My Favorite Resources:

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