Design Process

What to expect when you decide to work with Ember & Co


  1. Initial Contact
    You reach out to Ember & Co via this form, or email/phone call. We find a time to discuss your needs and determine if Ember & Co is a good fit for the project.
  2. Onboarding Questionnaire 
    If you are a new client (yay!) we will go through the New Client Questionnaire, which helps me to learn more about your brand, your business, and your goals. If you're an existing client with a new project, we will go through a Project Discovery Questionnaire, which will give me a more complete understanding of your specific goals and requirements for the current project.
  3. Design Proposal
    After going over the provided questionnaires and conversations we've had, I send you a proposal for approval. Depending on the situation, there are typically 1-3 options for you to choose from.
  4. Proposal Approval; Design Contract + Down Payment Initiation
    Yay! You are happy with the proposal and we are ready to get started! We both sign Ember & Co's standard design contract and you pay your first invoice.
  5. Initial Design Concepts
    Ember & Co initiates the design process. Depending on your package, I develop 1-3 concepts for you to review.
  6. Review Phase
    Depending on your package, we work through 1+ rounds of revisions. We perfect our initial concepts.
  7. Design Finalization + Final Payment
    I work on finalizing your design based on the feedback that you've provided during the revision phase. You work on getting the rest of your invoice paid.
  8. Artwork Hand-off
    I hand off final artwork to you in all relevant file types. If Ember & Co is assisting with printing, this is when the printer takes over on production.
  9. Any Feedback?
    I may ask you for feedback on your experience. Please be honest! I want every client to feel listened to, appreciated, and spoiled. You should love the humans you work with just as much as you love what you’re building together. People come first, always.



Frequently Asked Questions


What is it like to work with Ember & Co?

I’d like to think that I’m friendly, encouraging, and professional. I love to help people and advocate for them as they develop their business and fan their hopes into flame. Many of my long-term clients have become good friends over the years — I’ve loved watching their businesses evolve and grow over time. I believe in transparency, honesty, integrity, and passionate work. I will take your business seriously because I take you seriously. This is not just a job, it's a partnership.

Can I work with Ember & Co if I don't live in Colorado?

Absolutely! One of the best aspects of my business is the ability to work with anyone, regardless of location. You’ll need to be able to speak/write/understand English (at least well enough to communicate effectively about your project), and have the ability to submit a valid form of payment — but those are really the only requirements. I’d love to meet you!

What exactly is the difference between a logo and a brand identity?

A logo (short for logotype) is a graphic mark or symbol that is used to promote instant recognition of your brand. Your logo should be simple, memorable, and timeless. Despite their visual simplicity, logos are one of the most difficult design elements to perfect. Your logo is one element of your overall brand identity.

“A brand is a person’s gut feeling about [your] product, service, or organization.”
— Marty Neumeier

What separates you from your competitors? How do your customers experience your business? Your brand is one of your most valuable assets. If you currently have a business, you already have a brand, and it communicates something to your customers even if you’re not actively engaged in shaping that experience. That’s why it’s so important to be proactive about building a brand that professionally and intentionally communicates your business’ benefits and attributes. Your brand identity is the full visual expression of your brand: your logo, color palette, font palette, imagery, website, stationery, brand guideline, etc.

How long will it take to complete my project? What if I'm in a major hurry?

Project time frames can vary a lot depending on the scope of the project, how many revisions we agree to, how quickly you respond with revisions/approvals, etc. Once we discuss your project, I’ll be able to give you an estimate of the work involved and how quickly we can get the project wrapped up. Quality work takes time, but I do my best to give you a great turnaround — I know you’re excited!

If you’ve got a really tight deadline that you’re working up against that you absolutely need to stick to, let’s talk about it! If I am able to fit an expedited project into my schedule, I will add an appropriate rush charge to your invoice (typically 20%) and we’ll get it knocked out!

What if I don't like what Ember & Co designs for me?

What a sad day that would be, indeed! As outlined in my design process, most projects come standard with up to three revision stages. This is the perfect opportunity to tweak the design so that you end up with a design that exceeds your goals. More often than not, my clients are very, very happy with the final design by that time. Giving me as much information as possible at the beginning of the project (including examples of what you do and don’t like) will give me a feel for what you’re looking for. As much as I wish I could, I can’t read minds! However, I want to do right by you! If you’re not absolutely in love by the end of the project, let’s talk about it! We’ll work together to make it right.

Something that I need you to do before we start any project is to browse my work and make sure that my style is a good fit! I want you to love your brand, and if that means working with another designer, that’s okay! Every designer has their own style and design process. Make sure we're a good fit before you commit!

How much does Ember & Co charge?

I try to be as transparent as possible about my pricing. You will find my popular packages here on the website. However, every project is different and sometimes you're looking for something that isn't a pre-defined. Perhaps you'd like to establish an ongoing retainer relationship, or you're looking for something kind of unique — that's totally okay! Feel free to reach out for a project proposal. Consultations are absolutely ZERO obligation. Even if you are on a budget, there are often ways to adjust the design process to make it work for both of us. ?

When do I pay?

My standard payment schedule is 50% down to start the project and 50% when we finish. Project fees over $2,500 can be broken down into more payments, but the full investment will be due before the project is released. Clients that are on a retainer will be billed once per month.

Which forms of payment does Ember & Co accept?

The easiest way to pay is via check or debit straight from the invoice. I will accept checks (let me know when you drop them in the mail. Bounced checks will result in a 10% penalty fee). If we have the opportunity to meet in person I am happy to accept cash, but for your safety, I prefer not to have cash mailed to me.

Why do you ask clients to sign a contract?

More often than not, design projects (and client relationships) go swimmingly without a contract. I tend to work with amazing human being and rarely run into issues. A contract is simply an opportunity to get us on the same page so that there aren’t any misunderstandings down the road.

Having a contract is a healthy business practice that helps our relationship to remain smooth and misunderstanding-free. Technically it would serve as a “binding agreement,” if there were to ever be a conflict about one of the terms.


Have more questions?

No problem! Reach out via the contact page, or via email: hello@emberand.co