Client Spotlight: #IChooseBeauty

November 6, 2017

One of the reasons I LOVE being a graphic designer is the opportunity I'm given to meet AMAZING humans doing amazing work. Sahar of "I Choose Beauty" is definitely one of those humans.

I Choose Beauty Client Spotlight | Apparel Design by Ember & Co Design StudioAfter years of struggling with depression, Sahar decided to choose beauty and start documenting the beauty she saw each day with a photo. She posted her photos on Instagram using the hashtag #IChooseBeauty and after a week, she realized that she was feeling much more hopeful — so she kept going.

She's now taken over 1,000 photos and launched her own shop, selling tank tops and totes displaying some of the mantras that helped her to choose beauty along the way. You can read more about her journey here.

When Sahar reached out a couple of months ago looking for some help updating her apparel graphics, I was honored and overjoyed to jump into this movement alongside her. Depression and anxiety have always run in my family, so the opportunity to work on a project that promoted healing and embraced a struggle that so many of us face on a daily basis was an absolute honor. If you've fought this darkness before, you're not alone — I can promise you that.

Apparel Design for I Choose Beauty, "It's Going to Be Okay"

You can see ALL of the new #IChooseBeauty designs on the website:

I Choose Beauty Shop


Join the movement to choose beauty in every day and connect with others who are in this with you: post your photos to social media with the hashtag #IChooseBeauty

Sahar of I Choose Beauty | Ember & Co Design ClientWhat Sahar had to say about working with Ember & Co Design Studio:

Caitlin is amazing! Not only is she a talented designer, but she really took the time to listen to what I wanted and put a lot of thought into what she created. I also appreciated how quickly she always got back to me throughout the process. Thank you, Caitlin!


Ready to get more visible with your passion project? I'd love to hear about it! Tell me about it in the comments below!

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Caitlin Shannon, Founder of Ember & Co Website Design Studio

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