Caitlin, here. FUN NEWS! I recently had the pleasure of being interviewed by Stacy Carosa of The Natural Wanderer, a website/online community with a mission to help soulful, creative business owners (like you and I) become, discover, celebrate, and LOVE our best self — in business and in life.
During the interview, I found myself really connecting with Stacy's mission and the heart of The Natural Wanderer. Their IG (@@thenaturalwanderer) feels like a dreamy retreat from the chaos of the online world, as does the website. I highly recommend checking it out (and learning a little more about me in the process)! At some point in our business we all feel lost, but we are never alone.
How do you measure your own success? When will you know when you have "made it"?
Success would look like living a life of "ease and grace," serving clients that I LOVE and relate to without falling into a scarcity mindset or feeling out of alignment with how I run my business. There are a million different gurus and "online business experts" out there telling us that they've hacked the system, can help you charge XX times what you are now, can help you work half days for the rest of forever, etc. Many of them have great tips, but I'm discovering that my own success and joy in business will ultimately revolve around what feels best to me. That means that I will never make six-figures simply because I've tripled my prices without true merit or value-added, because even if I found clients who could bear the price, I would feel completely out of alignment and yucky about it. Sure, I'd love to make enough money that I'm not left stressing about it month-to-month, but ultimately, I just want to feel like I've made others' lives better through my work. I want to end each day knowing I've brought calm and joy to your life. This isn't just a business to me; it's a service of love.
Let’s take your profits and professionalism to the next level…in a way that is authentic, practical, and sustainable.
The most successful (and sane) brand marketing is authentic and infused with purpose. I’m here to uncover your natural superpowers and showcase them.
It's time to bring calm, clarity, and joy to your marketing efforts.