Elevation Hair Company
Elevation Hair Company is a boutique hair salon in Denver, CO.
When Jennifer, founder of Elevation Hair Co, reached out she mentioned that she had been burned by some past experiences with designers and was looking for someone she could trust with her brand and hard-earned money. Unfortunately, this is something we’ve heard a lot from new clients — but we love having the opportunity to give them a client experience worth raving about.
After working in the salon industry for 15 years at various high-end salons, she decided to start her own independent studio where she could provide her clients with the individualized attention and salon experience she believed they deserved. She was looking to create a new logo and brand identity for her salon that represented that desire, as well as her environment (the beautiful Colorado mountains).
FOR HER NEW BRAND, SHE HAD THE FOLLOWING GOALS:
- Design a logo she can genuinely fall in love with.
- Create a brand that appeals to those wanting the high quality of an upscale salon without the snooty, judgemental and overpriced feel
- Reflect her love for airy, fresh, modern design.
As always, we started from the ground up with an extensive strategy and inspiration board process. This ensures that we’re on the same page
For the final logo, we landed on a beautiful, lightweight mountain design — with three peaks to represent her three sons.
A special thanks to Jennifer for her swoon-worthy taste in colors and wonderful demeanor. This was such a treat!