"Through and through, Caitlin is the most incredible person to work with! Not only is she amazing at designing, but she also took the time to listen to my needs and helped direct me to an end result that truly represents my brand & personality (I almost cried when she sent over the final version because it felt so ME). I’m 100% obsessed with the way it all turned out - I can’t wait to start implementing it!"
— Kira Goff
Kira Whitney Photography
Colorado Springs, CO | Visit Website
The goal of Kira Whitney Photography is to connect family, friends, strangers, and generations by creating captivating imagery that celebrates and preserves the special seasons of life.
Kira is a dear friend of mine. I happen to be best friends with her older sister, and as the years have gone on, Kira and I have gotten closer and closer! She’s been my personal/professional photographer for many years and we have loved talking about small business, relationships, and the enneagram. She is an absolute JOY.
Kira and I walked similar paths on our road to full-time business. We both worked full-time and built our businesses as a side hustle for many years. Through lots of patience and grit, we’ve both found success and have garners tons of positive client testimonials along the way. I am seriously so, so proud of her…and immensely honored to be trusted with her rebrand!
FOR HER NEW BRAND, SHE HAD THE FOLLOWING GOALS:
- A logo that symbolizes freedom and her lifelong entrepreneurial spirit
- Brand imagery that ties in the Colorado mountains and her deep love for adventure
- Incorporate roots, symbolizing “INDESTRUCTIBLE CONNECTEDNESS” to the world and people around us
As always, we started from the ground up with an extensive strategy and inspiration board process. This ensures that we’re on the same page as we dive into the brand design process.
Kira mentioned interest in a watercolor logo, and at first I was honestly terrified. As well versed as I am in digital artwork/design, I’m certainly far from a traditional fine artist! Nevertheless, I decided to take this opportunity to dive into digital painting (on my new iPad) and we ended up landing on something we both LOVED. The tree and mountains are completely hand-drawn and unique to Kira and her brand, which I love. It was really fun to create a logo with so much inherent depth and symbolism.
A special thanks to Kira for being an absolute gem of a human being. If you’re in the Colorado area and need wedding, personal, or brand photography…I cannot recommend Kira highly enough! She is amazing, both personally and professionally.