"There is a lot to like! Of course the sailing theme, but also the simplicity of it as well. I like the way you used the colors in an alternating pattern between the logo and the name. I just really love it!"
Frisco, TX | Visit Website
Eric, founder of Port Lane Medical, was referred by his wife (Emily Thomas of Mom Struggling Well) — another beloved Ember & Co client.
He has always loved the ocean, his family, and empowering others. His childrens' names are Porter and Layne, so his business name pays homage to them in a subtle and meaningful way. "Port" also nods to his love for water and sailing.
As always, we started from the ground up with an extensive strategy and inspiration board process. This ensures that we're on the same page as we dive into the brand design process.
For the final logo, an image of a ship's wheel and compass are combined to give the impression that he desires to guide his clients and provide a "smooth sailing" experience.
A special thanks to Eric for being an absolute joy to collaborate with. You are so great!