"There is a lot to like! Of course the sailing theme, but also the simplicity of it as well. I like the way you used the colors in an alternating pattern between the logo and the name. I just really love it!"
— ERIC THOMAS
Port Lane Medical Billing
Frisco, TX | Visit Website
PORT LANE IS A MEDICAL AND DENTAL BILLING COMPANY THAT PROCESSES CLAIMS AND MAINTAINS ACCOUNTS-RECEIVABLES ALONG WITH A SUITE OF OTHER SERVICES.
Eric, founder of Port Lane Medical, was referred by his wife (Emily Thomas of Mom Struggling Well) — another beloved Ember & Co client.
He has always loved the ocean, his family, and empowering others. His childrens’ names are Porter and Layne, so his business name pays homage to them in a subtle and meaningful way. “Port” also nods to his love for water and sailing.
FOR HIS NEW BRAND, HE HAD THE FOLLOWING GOALS:
- A logo that has a very inviting, trustworthy and cool look to it.
- Add warmth and personality to an analytical/left-brained profession.
- Make clients feel relaxed, confident, and cared for.
As always, we started from the ground up with an extensive strategy and inspiration board process. This ensures that we’re on the same page as we dive into the brand design process.
For the final logo, an image of a ship’s wheel and compass are combined to give the impression that he desires to guide his clients and provide a “smooth sailing” experience.
A special thanks to Eric for being an absolute joy to collaborate with. You are so great!