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VERIBELLA IS DEDICATED TO THE rescue & restoration OF THOSE TRAPPED IN HUMAN TRAFFICKING AND TO prevention & legislation AIMED AT ERADICATING HUMAN TRAFFICKING.
I was introduced to Kirk, one of the founders of the Veribella Foundation, through one of my long-time clients, The Exodus Road. They have a mutual passion for the fight against human trafficking, and The Exodus Road is actually one of the primary organizations that the Veribella Foundation directs their donations to.
FOR THEIR NEW WEBSITE, THEY HAD THE FOLLOWING GOALS:
- Appeal to their target donors: 35-55-year-old women who desire to be regularly involved in a good cause (a crossover with their product line demographic)
- Create a visual web presence that compels donors to act, inspires hope, and allows them to feel good about acting and helping someone
- More donations (compel people to act through a clear story)
- Add credibility and authenticity (“We’re real people”)
As always, we started from the ground up with an extensive strategy and wireframing process, followed by a Style Tile phase to ensure that the new website mirrored their heart for the cause and told a compelling story.
By the end of the project, we had a clean, modern, mobile-responsive web presence that felt cutting-edge, clarified the message, and promoted trust and support for the cause.