Vitality Skin Care

Vitality Skin Care eCommerce Website

Lake Tapps, WA | Visit Website

Vitality Skin Care provides impeccable skin care services and products to professional women around 40-60 years old. No guessing if it's a good product or service. It is. Jenny also loves to educate people on skin care.

Jenny Haugen, founder of Vitality Skin Care, was referred to me by another dear client, Heidi Carlson. She already had an eCommerce website, but it was no longer serving her well. On top of her needs for an overall brand refresh, her "View Cart" link was missing, which created many user experience and conversion issues.


  • Ease of website navigation and purchase flow
  • Refresh the visual identity to communicate a balance of sophistication and approachability
  • Add additional features, such as a skincare quiz and email opt-in so that she could serve her clients well and increase sales.

We started from the ground up with an extensive strategy and wireframing process, followed by a Style Tile phase to ensure that the new website aligned beautifully with the vision Jenny had for her evolving brand.

By the end of the project, we had a clean, modern, mobile-responsive web presence that beautifully showcased the care and expertise she pours into each client relationship.

Vitality Skin Care eCommerce Website

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