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Collaborative Project: Client Acquisition, Coaching, Copywriting, and Strategy by SPARK Collaborative
WJ Landscape is the go-to landscape construction and maintenance company for many of Southern California’s best landscape architects, designers, and builders.
This was a collaboration with Linsi of SPARK Collaborative. Linsi and I absolutely love collaborating on projects together and feel like our natural talents and client relationship style compliment each other well. She’s a wonderful business coach for small businesses. I can’t recommend her highly enough!
WJ Landscaping has been around for several years, but they felt like their branding and web presence no longer reflected the quality of their work. We embarked on an extensive rebranding initiative that included a new brand identity, new stationery, custom-coded email signatures, and finally a stunning landing page where they could direct prospective clients and industry collaborators.
FOR THE NEW WEBSITE, THEY HAD THE FOLLOWING GOALS:
- Mobile-friendly, responsive build
- Reflect the high-end nature of their services
- Showcase their portfolio photos in an eye-catching way
As always, we started from the ground up with an extensive strategy and wireframing process, followed by a Style Tile phase to ensure that the new website aligned with their vision. We went for muted, rich, nature-inspired colors and a clean, modern sans-serif font.
By the end of the project, we had a clean, modern, mobile-responsive web presence that felt professional, high-end, and clean.