Infuse your business with magnetic sincerity.


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You have a clear vision for your spark of genius.

You're honing in on your ideal customer and you're ready to connect with them in a way that is meaningful, authentic, and effective.

The problem? You're crazy busy. And honestly, a little overwhelmed.

You don't have time to babysit the design process, and you don't have time to do it all yourself (you're finally coming to terms with this).

You've got something truly unique to offer to the world, and you need a website that reinforces your credibility, professionalism, and passion. You're realizing that it's time to step away from DIY design and step into a hand-crafted, expertly-guided, professional process that gifts you with an online presence that is wholly and entirely you.

Imagine what this could do for your business:

  • No more dissonance about the fact that your website doesn't adequately represent you and your product/service
  • No more missing out on incredible opportunities because your website isn't communicating the right message to your ideal customers
  • No more feeling embarrassed when you give someone your website URL (or worse, have nothing to give them)
  • No more worrying about how to raise your rates and still close sales

Hi, friend. I'm Caitlin, founder of Ember & Co Design Studio.

Your dream customers wants to do business with someone they know, like, and trust, and I want to give you the tools to build a foundation of loyalty and connection.

I’m here to journey alongside you, to advocate for that spark of passion that got you to where you are today. I’m here to affirm that what you bring to the world is significant — and profoundly needed — whether you've realized it yet or not.

Your online presence is a direct reflection of who you are, and as an authenticity-obsessed brand strategist, my greatest joy is uncovering your natural superpowers and showcasing them — through a strategically-crafted website that “just feels right” — both to you, and to your dream clients.
About Us

The Ember & Co Signature Process


We will maximize our time together by starting with a strong strategy, goal setting, and ideal customer profiling. Walk away with a custom-crafted website that resonates with your dream clients with authenticity and professionalism.


We will set a realistic (and productive) project timeline with clear directives and due dates for all involved parties. We operate with transparency and honesty. You'll know where we're at and what to expect next every step of the way.


Yes, we are focused on delivering results for you — but we are also real people who really care. Ember & Co clients often become our dear friends and we will be cheering you on the whole way. We pride ourselves on being friendly, genuine, and warm.

Signature WordPress Website



Listed prices are the “starting at” price. Price may be higher depending on your needs and the scope of the project.

Typical Timeline: 8-12 weeks

Discovery Phase + Strategy Questionnaire

Get ready for a deep dive into your business, brand personality, and ideal client profile. We will dig into your deepest hopes for your business so that we can build a highly strategic and targeted website that converts.

User-Focused Wireframes

Before we dive into the website development process, we will create a wireframe of your website so that we can be ultra-strategic about the user journey, content flow, and inspire meaningful interactions with your target audience.

Style Tile Development

Rather than “surprising” you with a fully developed website design right out of the gate, we will work together to establish the look/feel of your website design before we develop, saving us both valuable time and energy. Think of this as a mini website mock-up combined with a website mood board.

Homepage + 5 Interior Pages

The homepage of your website is your customer’s first impression of your business. We will invest a lot of time and thoughtfulness into crafting a homepage design that resonates with your ideal client and drives conversions.

You will have the opportunity to choose 5 additional interior pages as part of the starting package price. Many businesses choose to include pages that cover their services, about me, blog, contact details, and testimonials — but skies the limit!

Additional pages are an additional fee.

Up to Two Revision Rounds

We will have two opportunities to refine and polish your website during the development process.

Additional revisions will be completed at Ember & Co’s current hourly rate.

Detailed Project Timeline

Tired of open-ended project timelines and unclear deliverables? It can be unnerving not knowing what to expect or what is needed from you. As soon as you sign the contract, we’ll work on a line-by-line timeline that will tell you exactly when we’ll have each task completed, and when we’ll need things from you.

Mobile-Friendly Responsive Design

Mobile phones and tablets are quickly surpassing desktop computers as your customer’s primary web browsing tool. Don’t get left behind with a website design that performs poorly on mobile. All Ember & Co websites are mobile-friendly and built for responsiveness.

Secure SSL (https) Set-up

As the wild world of the web gets more complex, it’s more important than ever to give your customers a safe place to land (especially if you are taking their credit card information). Google also ranks websites higher for being secure.

Basic SSL certificate set-up is included with all website builds. Depending on your domain host, an additional charge may apply.

Basic On-Page SEO

While Ember & Co doesn’t specialize in SEO, we are big believers in setting you up for success. To that end, you can expect:

•   Integration of an easy-to-use SEO Plugin
•   Title tags on each page
•   Meta descriptions on each page
•   Alt tags on images
•   Tidy permalinks/URLs

Ember & Co does not offer ongoing SEO optimization/support, nor do we guarantee you a spot on the first page of Google. Effective SEO is a complex specialty, so we leave it in the capable hands of SEO experts like SocialSEO. However, we will do everything we can to get you primed for success!

Registration with Google + Bing Search Engines

If we’re building a new site together, we’ll help you notify Google and Bing of your new digital home. This helps their friendly bots to crawl your site faster and gets you ranking in search results quicker.

•   Google Analytics Integration
•   Registration with Google Search Console
•   Registration with Bing Webmasters

GDPR-Friendly Legal Pages + Cookie Notices

While we aren’t lawyers, we think it’s important to help you protect yourself from potential legal pitfalls. GDPR (General Data Protection Regulation) requires any website that is viewable by EU citizens to comply with specific privacy regulations. We pay for a premium GDPR-compliant plugin that provides your website with a basic terms and conditions, privacy policy, cookie opt-in banner, and update notice.

For extra protection, we recommend consulting with a lawyer. However, this will give you some great umbrella protection that will cover most use cases.

Simple Code-Free Content Updates

You won’t need to learn code (or hire a developer) just to make a simple text/image update. We intentionally design our websites to be as user-friendly as possible, while still focusing on website performance and best practices. We leverage an industry leading builder and pair it with the standard WordPress editor (as needed) to create pages that are well-coded and simple to update.

Premium, Lightweight Plugins

Poorly coded plugins will slow down your website, frustrate you endlessly, and may even open you up to hacking vulnerabilities. We invest many hours of research and hundreds of dollars per year on a curated collection of lightweight, expertly-coded plugins that will add amazing functionality to your website without bogging it down.

2 Weeks of Post-Launch Email Support

See a bug or error after we launch? Have a question about posting your next blog article? Not a problem! Ember & Co is available (via email) to support and fine-tune the website for two weeks after launch, free of charge.

Optional 30-min Post-Launch Training Session

After your two weeks of email tech support run out, you have the option to schedule a complimentary 30-min screen-sharing training session to ask any lingering questions about your new website.
Remember: Additional revisions/concepts will be charged at an hourly rate. All copy/content to be provided by you. Recurring hosting and domain fees are not included in your design package; you will be responsible for these payments.

Need something a little simpler?



Typical Timeline: 4-6 weeks

Interested in eCommerce or Membership functionality?



Typical Timeline: 8-12 weeks

Does your existing website need some TLC?

We're excited to officially introduce care plans! Click below to learn more.
View care plans

Ready to get started?

This is so exciting! Book your FREE consultation today.

LEt's do it