Brand Identity + Website Design by Ember & Co

Infuse your business with magnetic sincerity.


JUMP TO   Meet Caitlin  |  Testimonials  |  Portfolio  |  Design Packages

You have a clear vision for where you'd like to take your spark of genius.

You're honing in on your ideal customer and you're ready to connect with them in a way that is meaningful, authentic, and effective.

The problem? You're crazy busy. And honestly, a little overwhelmed.

You don't have time to babysit the design process, and you don't have time to do it all yourself (you're finally coming to terms with this).

It's hard to let go of the reins, but you're ready.

You've got something truly unique to offer to the world, and you need a brand identity that reinforces your credibility, professionalism, and passion. You're realizing that it's time to step away from DIY design and step into a hand-crafted, expertly-guided, professional process that gifts you with a brand that is wholly and entirely yours.

Imagine what this could do for your business.

  • No more dissonance about the fact that your brand doesn't adequately represent you and your amazing product/service
  • No more missing out on incredible opportunities because your brand isn't communicating the right message to your ideal clients
  • No more feeling embarrassed when you hand out your outdated business cards (or worse, have none to give out)
  • No more worrying about how to raise your rates and still close sales

I know how you feel because I've been in your shoes.

Even as a professional designer, I used to phone-it-in when it came to my own business. I had a full-time job and spent far too many years leaning on that safety net, instead of taking my own business seriously.

Why? Because it feels vulnerable to look at what you can give to the world...and wonder if anyone else will care.

Suddenly, you're exposed to the elements and your comfort zone starts to look real good. Perhaps you're like me, using your "lack of effort" as an excuse.

"Well, I'm not *really* trying as hard as I could, so that's why I'm not finding the success I'd like to see..."

Or maybe, you really ARE trying — SO HARD. But you're scared to invest in your brand because, honestly, you're not sure if you're worth it.

If you're not 100% sold on your own business, it's likely that no one else will be, either.

For a while, it feels safer to remain in what you know, doing things yourself, piecing your business together during your spare moments, mirroring other business owners in your field that have the success you yearn for. But realize how limiting this methodology really is. You realize that you're snuffing out your own spark of genius — and it's time to finally do what it takes to fan it into flame.

I can empathize with the battles you wage, both internally and externally, as a business owner. I know how agonizing it can be to invest in your business and wonder if it's going to pay off. Oh, I so get that.

And that's why I'm 110% committed to making your brand experience head-over-heels worth your priceless time and energy.

Unlike the chaotic process you'll run into with the hodge-podge system of "lowest bidder" service providers and DIYed elements...

Your Ember & Co design experience will be strategic, intentional, and organized.

  • STRATEGIC: We will maximize our time together by launching from a strong foundation of strategy, goal setting, and ideal customer profiling.
  • INTENTIONAL: Walk away with a professional, custom-tailored branding system that resonates with your dream clients and allows you to take your business to the next level. No matter where your customers encounter your business, you will look polished and professional.
  • ORGANIZED: We will set a realistic, productive project timeline with clear directives and due dates for all involved parties.
  • EMPATHETIC: We get it, branding your business can be a mental and emotional journey. It allows you to dig deep, excavating your deepest hopes for your business. There is space for that, here.
  • TRANSPARENT: You will always know what we're working on and what your action items are.
  • FRIENDLY: Yes, we are focused on delivering results for you. But we are also real people who really care. Ember & Co clients often become our dear friends and we will be cheering you on the whole way. We pride ourselves on being friendly, genuine, and abundantly warm.

👋 Hi, friend. I'm Caitlin, founder of Ember & Co Design Studio.

Your dream customers wants to do business with someone they know, like, and trust, and I want to give you the tools to build a foundation of loyalty and connection.

I’m here to journey alongside you, to advocate for that spark of passion that got you to where you are today. I’m here to affirm that what you bring to the world is significant — and profoundly needed — whether you've realized it yet or not.

Your brand is a direct reflection of who you are, and as an authenticity-obsessed brand strategist, my greatest joy is uncovering your natural superpowers and showcasing them — through a strategically-crafted brand that “just feels right” — both to you, and to your dream clients.

Ember & Co Client Testimonials

  • Hands down my favorite designer to date! Extremely reliable, professional, thorough and FAST. She gets the job done BETTER than I had hoped!

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    Pete JonesPete Jones
  • I worked with Caitlin when she was with a different company and when she decided to start her own business,I knew I would continue working with her. She created a very specific rack card for me and I am absolutely thrilled with the outcome.The design is exactly what I wanted...and more. I would highly recommend her if you need quality graphic services!!

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    Liz AndersonLiz Anderson
  • Caitlin has been working with our organization as a Brand Manager for about 5 years now and we couldn't be happier. She is professional, timely, consistent. And her work is some of the very best I've seen. She is creative and incredibly talented and has designed brochures, websites, t-shirts, marketing kits, and more for our company (and even a tattoo for me personally!). I have nothing but the very highest recommendation for her for any of your projects - big or small. A billion thumbs up!

    - Laura Parker, VP The Exodus Road

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    Laura ParkerLaura Parker
  • I would recommend Caitlin to anyone I know looking for a designer. She is incredibly professional, thorough and FAST. She took my scribbles, thoughts and bits of information and turned them into something beautifully authentic to me. She brought a dream to life in a way I never thought possible. Highly recommend!

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    Peter JonesPeter Jones
  • WOW! What a great person / company to work with. Caitlin really knows what she is doing - and we should know - she has worked on our 50+ person Digital Marketing Company's materials for some time. She is Great!

    Rick Stark, COO - SocialSEO

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    Richard StarkRichard Stark
  • Hands down the best experience with a graphic designer ever! Caitlin is prompt and helpful with FAR more than I would've put up with had the roles been reversed. Won't hesitate to contact her again in the future.

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    Ben WatsonBen Watson
  • Caitlin was a joy to work with, she was organized, creative and stayed on track. My site turned out beautiful and I could not be happier. Not only did she guide me through the process she helped me to think outside the box and brought to life what was in my head and made it a reality.

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    Kristen A. BardenKristen A. Barden
  • Caitlin is amazing! Not only is she a talented designer, but she really took the time to listen to what I wanted and put a lot of thought into what she created. I also appreciated how quickly she always got back to me throughout the process. Thank you, Caitlin!

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    Sahar AkerSahar Aker
  • Caitlin has been so patient with me and easy to work with in designing my logo! She is also very professional. I love that she sends invoices and agreements which is something I really appreciate as a small business owner myself. She was able to take a conceptual idea of mine and make it real! I can't recommend her enough!

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    Jenna BowdenJenna Bowden
  • I have been working with Caitlin over the years with help on my website and menu for the restaurant. Her attention to detail and creativity brought life to a dull website and menu.Every change I have had to make are done on time. I will continue to work with her to keep my brand shiny and bright. Thank you Caitlin for all do you for us and don't ever loose your special touch.

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    Original Marini's Empanada HouseOriginal Marini's Empanada House
  • I had spoken with several graphic designers before talking to Caitlin, but as soon as I spoke with her, I just knew that she was the person I wanted to work with, and I haven't looked back ever since! I'm actually not positive that Caitlin isn't a mind reader because she understood my vision for my brand so thoroughly and then made it come to life in a way that I hadn't even fully envisioned myself (because she is just THAT good). I basically gave her a bullet point list of what I wanted incorporated in a planner for a Health & Wellness challenge and she turned it into an absolutely beautiful and functional piece of art. My challengers are still raving about this planner! (And their t-shirts!) I can't wait to see what she comes up with for the next season. Caitlin also designed an amazing and easy-to-navigate web page for my challenge (she also built in all of the back-end functionality that made my head spin to think about--all I had to do was send my clients to the page and the rest was taken care of!). And again--throughout all of this--she would make tweaks and improvements on things I hadn't even noticed (like my website not being copyrighted--oops!). I just felt so at ease knowing she had my back and my best intentions at heart throughout this whole process. Caitlin was always timely, always willing to help, and always ensuring that she went above and beyond. I literally recommend her every chance I get and she's got a client for life in me!

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    Sara MartinSara Martin
  • I have known Caitlin professionally for several years, but this is the first time I have ever worked with her as a client. She is exceptional! My vision was brought to life exactly as I imagined. Caitlin's professionalism, timeline and expertise are absolutely above reproach. I will never work with anyone else, if I can avoid it! FIVE STARS.

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    Jason RickerJason Ricker
  • Caitlin is the kind, caring, and so creative. I feel very lucky to have found her. She's the first person I call when I have a new project in mind (and I'm always cooking up new ideas)!

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    Nichole KainNichole Kain
  • We worked with Caitlin to design a brand identity and website for our new company and we couldn't have been happier with her work! She was able to take a vague concept and turn it into a professional brand - walking us through the process every step of the way. Not only was she highly organized and creative, but her enthusiasm and passion for her work were evident from the beginning. I would highly recommend Caitlin and Ember & Co for all of your branding and design needs!

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    Tom GTom G
  • Long time customer. Most consistent, professional, and design oriented individual I’ve worked with for brand, web, logo, anything design related.

    Caitlin always covers my blind spots so I trust and recommend her whenever I can. I’m not design oriented, I’m colorblind and I have a propensity to lean on my analytical ability which quite frankly has nothing to do with having content that reads well, represents my brand properly, or signals the non-verbal nuances of my brand before I meet a prospect in a way that’s aligned with how I want to be viewed.

    Here’s my point: Caitlin is always on time and wants to earn your business by doing amazing work instead of selling you some jazzy BS that you don’t need or want like many designers.

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    Christopher SweatChristopher Sweat
  • Caitlin is unbelievably organized, fast and thorough. Every time she wowwed me more than before and my website is a dream!

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    JJ MuenzJJ Muenz
  • I love Ember & Co! Caitlin is the first person I think of when ever I have any design needs. She is incredibly talented and can take your ideas and truly run with them. She meets deadlines like no one else and always delivers an excellent product. She never ceases to impress. Become a client soon before she fills up!

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    Kirsten PrivettKirsten Privett

Recent Client Projects

Full case studies coming soon. Click on an image to view it full screen.

Signature Brand Kit

package starting at


Timeline: ~4 weeks
Listed prices are the "starting at" price. Price may be higher depending on your needs and the scope of the project.

Remember: Additional revisions/concepts will be charged at an hourly rate. All copy/content to be provided by you.

On a tight budget?
start with the MVB (minimum viable brand):


Timeline: ~3 weeks
Listed prices are the "starting at" price. Price may be higher depending on your needs and the scope of the project.


Brand Kit FAQ's

Signature Website

package starting at


Timeline: ~6 weeks
Listed prices are the "starting at" price. Price may be higher depending on your needs and the scope of the project.

Remember: Additional revisions/concepts will be charged at an hourly rate. All copy/content to be provided by you. Recurring hosting and domain fees are not included in your design package; you will be responsible for these payments.

On a tight budget?
Downgrade to a single-page design:


Timeline: ~5 weeks
Listed prices are the "starting at" price. Price may be higher depending on your needs and the scope of the project.


Website Design FAQ's

Sukwa Saddle Blankets Brand Identity by Ember & Co
Final brand board for Sukwa Saddle Blankets

Your brand identity speaks for you when you’re not in the room, communicating your values and your professionalism to your ideal clients.

An intentionally-crafted brand will:

  • Help your ideal clients find you and connect with you
  • Build your credibility and industry authority
  • Boost the desirability and magnetism of your business
  • Increase your professionalism and allow you to increase your rates
  • Build your confidence in your business and help you to take it more seriously
  • Allow you to stand out when compared to your competition

"That all sounds great, obviously. But how do I know if it's the right time to invest in my brand identity?"

  • You are actively running a business, but you haven’t defined your brand. (FYI: You have a brand, whether you've intentionally crafted it or not)
  • Your current branding doesn’t reflect your vision/values
  • You’re embarrassed to hand out your business cards
  • You’re dealing with a strong case of imposter syndrome
  • You need to differentiate yourself from the competition
  • You’ve outgrown your current brand
  • You want to raise your income and/or connect with a new client base
  • You're making enough revenue to invest in your business in a meaningful way. (Typically, it's recommended that you spend 10% of your annual revenue on a new brand/website)

Ready to get started?

This is so exciting! Book your FREE consultation below.