This guest post comes from the wonderful Casey Watson. I've known her husband since high school and actually had the opportunity to help him with his branding/website for Fiscal Fluency a while back. So fun! When I found out Casey was a talented copywriter (who is familiar with the Storybrand marketing framework), I knew I […]
Whether you’re excited about the opportunity or dread this becoming the new norm, these resources can help make the transition a little easier.
How burnout, external success, the enneagram, and the death of a friend changed my perspective on what it means to show up in life and business.
I sat down in my new office in our new house with a hot cup of coffee and some gluten-free cookies and...sighed. A deep, wordless, defeated sigh. Because I wasn't feeling at all how I wanted to feel. I felt...sad. Tired. Overwhelmed before I had even clicked into my inbox. And incredibly ashamed.
Raise your hand if you're a small business owner who feels like you've been trying to do it all lately ✋ Yep, I've been there, too. You and I wear a lot of different hats on a daily basis and it can be overwhelming trying to keep your biz afloat while building a foundation that […]
Caitlin, here. FUN NEWS! I recently had the pleasure of being interviewed by Stacy Carosa of The Natural Wanderer, a website/online community with a mission to help soulful, creative business owners (like you and I) become, discover, celebrate, and LOVE our best self — in business and in life. ➡ Read the Interview Now: Soul […]
How do you successfully hire someone to do something that isn't within your zone of genius? Especially when you have no idea what to look for? My boyfriend and I recently experienced this when we hired contractors for a home renovation project. We knew enough to know that we needed help. However, once we started […]
Celebrating a little victory today! Ember & Co's "Every Meal Counts" Meal Planning Printable has been featured on Creative Market's "This Week's Fresh Design Products: Vol. 84"! Happy Fri-yay to Ember & Co! Sometimes it's the small, unexpected wins that mean the most, am I right? Tell me about one of your recent little […]
Do you know your superpower(s)? Anyone who knows me knows that I am borderline obsessed with personality profiling, quizzes, and knowing your Myers Briggs. In fact, my runner-up career choice to graphic design was counseling/psychology because I am such a huge believer in the power of authenticity, knowing yourself, and learning to stand in (and […]
You've made the decision — you want to start your own business. How exciting! You feel the warmth of inspiration, that small ember within you that glows with hope. You can already feel that newfound sense of freedom: to set your own course, be your own boss, make your own rules, and make money doing […]
Let’s take your profits and professionalism to the next level…in a way that is authentic, practical, and sustainable.
The most successful (and sane) brand marketing is authentic and infused with purpose. I’m here to uncover your natural superpowers and showcase them.
It's time to bring calm, clarity, and joy to your marketing efforts.
