This post was written by Holly of Holly E Design. We are both local to the Denver area and got connected through a designer-centric Facebook group a few years ago. It's been so fun to have business friends that I can hang out with in real life. We've enjoyed leaning on each other and I am so grateful for her openness and advocacy.
Obviously, the internet is vital to our existence as humans today. I don’t need to give you any facts and figures to prove that to you (but if you need some, here you go). And because of that, the folks who need the products and services that you offer are looking for them online - and if you play your cards right, they’ll find you. That makes your website like the front door of your business – a users’ first impression of you will come from your website. They’ll either be impressed and stick around or not impressed and bounce (literally). So, your website should be there to make a great first impression. And how do we do that? By bringing all of your communications efforts together in one place: serving as a sales tool, providing useful and helpful information, detailing your values and services; ultimately serving as the home of all of your content. If you’re unsure that your website is doing this, let me give you a quick guide on how to use your website most effectively as your online home base.
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